What a widebody build involves
The Urus was already one of the most dramatic SUVs on the road. This one wears a 1016 Industries widebody kit — wider arches, deeper aero and a more aggressive stance built largely from forged carbon fibre and composite panels. A kit like this isn't a bolt-on accessory; it's a serious investment that transforms the car's proportions and presence. Protecting that investment properly was the whole brief.
Why aftermarket body kits need special care
Custom carbon and composite panels don't always behave like factory steel and aluminium. Surfaces can be more complex, with sharper contours, deeper curves and tight edges that demand patience to wrap and coat cleanly. Carbon weave and forged carbon also have their own finish that needs to be preserved, not dulled. A kit at this level deserves an installer who'll take the time to do it panel by panel rather than rush it.
The complexity of PPF on custom panels
Applying paint protection film to a widebody is a different challenge to a standard car. The aggressive contours and additional panels mean:
- More individual pieces, each cut and shaped to its specific panel
- Careful work around arches, vents and sharp aero edges
- Extra attention to wrapped edges so nothing lifts over time
Done right, the film disappears — taking stone chips and road rash on behalf of irreplaceable carbon panels, while staying invisible. That's exactly what a build of this calibre needs.
Protecting a six-figure investment
Between the car and the kit, a build like this represents a very serious outlay. PPF and ceramic coating aren't an optional extra here — they're insurance. The film guards against physical damage to bespoke panels that would be costly and slow to replace, while ceramic coating keeps the entire car slick, glossy and easy to maintain. For a vehicle this valuable, comprehensive protection is simply the sensible choice.
The intersection of customisation and protection
When someone has gone to the lengths of a full widebody conversion, they clearly care deeply about how the car looks. Protection is the natural final step — it's what keeps all that work looking showroom-fresh long after the build is finished. Being trusted to protect one of the most aggressive Urus builds around was a genuine highlight for the team.
The takeaway: the more bespoke and valuable the build, the more protection earns its place. PPF and ceramic are what keep a one-of-a-kind car looking exactly the way it was envisioned.